Political Branding Aditya Halindra Faridzki Pada Pilkada 2020 Di Kabupaten Tuban
نویسندگان
چکیده
Penelitian ini menganalisis Political Branding Aditya Halindra Faridzki pada Pilkada Kabupaten Tuban 2020. menggunakan perspektif Nimmo tentang Marketing. mengenai pendekatan kualitatif dengan metode studi kasus. dalam kajian menjelaskan bahwa Facebook dan Instagram merupakan media sosial handal untuk kepentingan political marketing kandidat. Faridzky sebagai kandidat bupati 2020 memasukkan konsep-konsep yaitu kebijakan, figur, partai, pencitraan. juga memiliki prioritas kebijakan program yang sesuai kebutuhan masyarakat. tergambar figur (faktor person) kepribadian diidolakan masyarakat menjadi Bupati. Selain itu, digambarkan pribadi apa adanya, melindungi, percaya diri, tegas, kuat, amanah, muda berpengalaman.
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ژورنال
عنوان ژورنال: Jurnal Sosial dan Teknologi
سال: 2022
ISSN: ['2774-5147', '2774-5155']
DOI: https://doi.org/10.59188/jurnalsostech.v2i7.371